Perfume Art in the Sign of Chess
Chess is a game that requires strategic depth, tactics and precise planning. It requires not only your own intellect but also strength of nerve and will. Chess players must control their emotions, be able to make clear decisions under pressure and master the psychological aspects of the game such as deception and surprise. Alex and Mariana Shalbaf, the founders of the MIND GAMES brand, have integrated the elegance and sophistication of this game into their perfume collection in an impressive way. For fragrance lovers and perfume enthusiasts who are looking for more than just a fragrance, but for a total work of art that combines intellect and emotion in a harmonious game, MIND GAMES offers an impressive collection of luxurious perfumes.
The philosophy behind MIND GAMES
MIND GAMES is much more than just a perfume brand - it is a tribute to the strategic depth and intellectual competition expressed in the game of chess. Each perfume in the MIND GAMES collection was created to embody the decisive moments of a competition that tests intelligence, skill and passion. But it's not just strategy that's in focus: it's also about whether you're willing to put everything on the first move or keep your secrets until the perfect moment. This striking duality is reflected in every MIND GAMES creation.
A Game of Passion
The MIND GAMES fragrances invite you to a passionate game full of possibilities. They are aimed at all those who are ready to embark on a sensual adventure and pursue their own strategy. It does not matter whether you are an experienced chess player or simply appreciate the beauty and depth of this art form - MIND GAMES offers something unique for every fragrance lover. The unisex fragrances are not only gender-neutral, but also expressive and distinctive. They are the result of a close collaboration with the renowned master perfumers of Symrise , a globally recognized niche perfume manufacturer. The olfactory signatures of the long-lasting and intense MIND GAMES creations are sophisticated and complex, similar to the moves of an experienced chess player. Unexpected combinations of ingredients ensure that each fragrance unfolds over the course of the day and reveals new facets again and again - just like the strategic turns of a game of chess.
A masterpiece in fragrance and design
Design also plays a central role at MIND GAMES. The brand's bottles are not just containers for the fragrance, but also visual works of art. The brand has already been nominated six times for the coveted Fragrance Foundation Awards and received the award for best luxury packaging in 2024. This success underlines that MIND GAMES not only impresses with its unique fragrances, but also with its distinctive presentation. The heavy, black and silver bottles, decorated with caps in the shape of chess pieces, symbolize the heart of the brand: the combination of luxury and strategic finesse. These extraordinary designs tell a story and invite the viewer to become part of a game that goes far beyond the fragrance. After the great success in the USA, where the brand has been represented in renowned stores such as Neiman Marcus, SAKS and Bloomingdale's since its founding in 2022, MIND GAMES is now taking the step to Europe in summer 2024.
Become a player too
MIND GAMES stands for more than just luxury and sophistication - it is a brand that seduces the mind and conquers the senses. With its unique combination of chess and perfumery, it manages to build a bridge between intellect and emotion that is unparalleled. Anyone who wears a fragrance from MIND GAMES is wearing more than just a perfume - they become part of a game that puts the power of fate in their own hands. Copyright by ScentAmor (mr) 2024
