The man behind scent amor

Georg R. Wuchsa

A Love for Unique Scents – My Personal Fragrance Journey

My Journey with scent amor – A Passion for Niche Fragrances and Fragrance Culture


Welcome to scent amor. If you’ve found your way here, we likely share the same passion: the love for unique, characterful fragrances beyond the mainstream. I’m Georg R. Wuchsa, founder of scent amor, fragrance enthusiast, and someone who has been deeply rooted in the world of exclusive perfumes for decades.

My story begins in a traditional family of jewelers. In 1985, I took over the family business – and gradually began to integrate my personal passion for fine fragrances into our assortment. What started as a personal interest soon became a clear path: a consistent focus on niche perfumes, luxury fragrances, and artistically composed unisex scents that are more than just accessories – they are expressions of personality.

Already in 2000, I took a pioneering step by founding Aus Liebe zum Duft: the first platform in the German-speaking world to make exclusive niche fragrances accessible online. Long before online perfume shops became the norm, I was convinced – perfume is not a mass product. It is an emotional experience, a statement, an olfactory work of art.

With scent amor, I’m continuing that vision – but more personal, more curated. This platform is not a typical online store for niche perfumes. It is my personal contribution to fragrance culture and an invitation to all who seek authenticity, artistry, and the extraordinary. Every fragrance in the collection is carefully selected. Every description bears my signature. Every detail reflects my conviction: only scents with character, depth, and true craftsmanship belong in your collection.

As a perfume expert with over 30 years of experience, I know what matters. I create, curate, and tell stories – through scents that spark emotions, awaken memories, and bring moments to life. scent amor is my passion project for those who aren’t looking for just any fragrance, but who want to discover extraordinary perfumes with soul.

I invite you to immerse yourself in this world with me. Welcome to scent amor – where perfume is more than just scent. It’s culture. It’s identity.

I invite you to explore this world with me – online at scent amor, where fragrance artistry meets the soul.

Passion & Vision

For many years I have been in constant contact with perfume connoisseurs from all over the world and over time I have been able to acquire extensive specialist knowledge of the perfume industry. With great attention to detail, I pursue the vision of presenting timeless creations online that are not subject to the hectic dictates of our time and being able to share them with fragrance lovers like you. scent amor stands for passion and dedication to the art of perfumery. If you are looking for mass-produced goods, you will not find them here. After all, who wants to smell like the masses?

A tribute to the fragrance

I believe that a perfume is more than just a scent. It is an expression of personality, a form of art and a medium that can evoke deep emotions and memories.

Fragrances, like love, have the extraordinary ability to make the elusive essence of happiness directly tangible. Just as a melody makes a poem sound, it is often these scents that remind us of our first love or accompany our deepest feelings.

The smell of significant encounters remains unforgettable. That is why scent amor "only" offers perfume treasures that have been put together in a selection curated by me. The exclusive collections include rare and unique creations by independent perfumers and renowned fragrance brands from all over the world - each with its own story and inspiration.

Whether you are a connoisseur or a new discoverer, I am sure they will inspire you.

Welcome to scent amor – where fragrance meets the soul.

Your journey begins now

My Journey with scent amor – A Passion for Niche Fragrances and Olfactory Artistry

Welcome to scent amor. If you've found your way here, chances are we share the same passion: a love for unique, character-driven fragrances that go beyond the ordinary. I'm Georg R. Wuchsa, founder of scent amor, fragrance expert, and someone who's spent decades immersed in the world of exclusive perfumes.

My story began in a family of traditional jewelers. In 1985, I took over our family business and soon began weaving my growing passion for high-end perfumes into the fabric of our offering. What started as a personal interest quickly became a calling—leading me to focus on niche fragrances, luxury perfumes, and artisan unisex scents that are less about trends and more about identity, emotion, and craftsmanship.

In 2000, I launched Aus Liebe zum Duft, the first online platform in the German-speaking world to showcase and sell niche perfumes online. Back when e-commerce was still in its infancy, I was convinced that fragrance isn’t just a product—it’s an experience, a signature, a deeply personal story. My mission was to open up the magical world beyond mainstream scents for those who value quality, creativity, and olfactory originality.

scent amor is the next chapter in that story—more focused, more personal, more curated. This project is not just a shop. It’s a reflection of everything I believe in: fragrance culture, passion, and aesthetic integrity. Every collection you find here has been handpicked. Every scent description carries my personal voice. Every detail reflects my commitment to offering exceptional niche perfumes with soul and substance.

With over 30 years of experience and an instinct for quality and storytelling through scent, I create and curate perfumes that evoke emotion, spark memories, and leave a lasting impression. scent amor is my passion project—a platform for people who seek authenticity, cherish the rare, and want to explore fragrances that go beyond the fleeting moment.

You're invited to explore this world with me—online at scent amor, where fragrance meets soul.

scent amor – Not just a scent. It’s a niche fragrance statement.

Georg R. Wuchsa