The Olfactory Message of Humanity
In a time when social division and intolerance are growing louder, one brand is taking a clear stand with its philosophy: equality. fragrances. What began as founder Lukas Görlitz’s personal response to the political climate surrounding the 2019 European elections is now more relevant than ever. It is an olfactory manifesto for equality, tolerance, and humanity.
Shaken by the growing influence of far-right parties and a societal relapse into old patterns of discrimination, Görlitz recognized the power of scent to drive change. Fragrances touch our innermost selves, awaken memories, and can shape attitudes. This insight sparked the idea to create a perfume that not only smells good but also carries a message: against hate, for mutual respect.
equality. takes a holistic view. It’s not just about individual scent experiences but about collective impact. The brand works closely with the international human rights organization IJM. Ten percent of all revenue goes directly to their projects, which combat human trafficking and exploitation worldwide. Each bottle becomes a small contribution toward a more just world.
Wearing equality. sends a quiet yet powerful message: I stand for respect, openness, and solidarity. It's about your stance in life—less about personal style, more about personal values. No finger-wagging, just a whole lot of heart.
The Signature fragrance: equality.
The centerpiece of the collection shares its name with the brand: equality. Launched in 2020, this oriental-woody scent for all genders embodies the brand’s philosophy in its purest form. It opens with fresh, invigorating notes that immediately awaken the senses. At its heart lies a harmonious blend of floral and spicy elements—a symbol of diversity and unity. Its base is warm and welcoming, almost like an embrace.
With equality., the invisible becomes tangible. This is a fragrance that builds bridges, creates memories, and reminds its wearer with every spritz what they stand for. It transports us to a world where you are seen exactly as you are—unique, limitless, unapologetically yourself. The perfume is an olfactory homage to individuality, to the freedom of self-expression, to the beauty of diversity. Not merely a composition of notes, but a scented commitment to a better, more humane world filled with generous acceptance.
Perfume as a Statement
equality. fragrances doesn’t just strike a chord with the times—it’s a bold statement in response to today’s challenges. In an era where brands are more responsible than ever for taking a stand, equality. succeeds in translating values like respect and unity into a modern olfactory experience—free from pathos, full of conviction. These perfumes are not an escape from reality but a conscious engagement with it. equality. creates fragrances with meaning, giving us the chance to make a statement through scent—one that is more vital than ever.
The equality. statement scents at Scent Amor:
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