Initio Parfums

Initio Parfums Privés is a luxury, up-and-coming perfume house and celebrated its first market launch in 2015 at the prestigious Cannes Film Festival after four years of intensive research. The company is based in Dubai, United Arab Emirates and launched with a collection of seven unisex fragrances. The Latin company name ‘Initio’ means ‘from the beginning’ and ‘to initiate’. This double meaning reflects the company's mission: on the one hand, to return to the origins of perfume as a healing and magical force, and on the other, to bring people closer to the animalistic power and mysterious powers of love of perfume.

INITIO presents the entire fragrance collection in its Parisian boutique at 320 Rue Saint Honoré.

Initio Parfums Privés strives to revolutionise the art of perfumery by combining traditional craftsmanship with modern science. By working closely with talented perfumers and chemists and using the best raw materials available, Initio sets new standards in the world of niche perfumes.

Initio works closely with renowned master perfumers and chemists. These experts enjoy a great deal of freedom in the development process and are not restricted by a fixed financial budget. This is the prerequisite for unrestricted creativity and imagination in the creation of new fragrances. Well-known perfumers who work for Initio include:

Alberto Morillas. Famous for his work on ‘Journey’ for Amouage.

Maurice Roucel. Famous for ‘Musk Ravageur’ for Editions de Parfums Frédéric Malle.

Pierre-Constantin Guéros. Creator of ‘New York Intense’ for Fragrance du Bois.

Alexandra Kosinski. Famous for ‘Athalia’ for Parfums de Marly.

Initio has launched five different collections to date. Each collection has its own character and unique approach to present the many facets of the art of perfumery. 

The Absolutes

This collection utilises the power of precious natural ingredients and is based on ancient recipes. It stands for authenticity and the original magic of fragrances.

Magnetic Blends

Developed by a German scientist, these fragrances include artificial animalic notes that mimic the natural pheromones musk and ambergris. This collection aims to enhance attraction and create a magnetic fragrance experience.

Carnal Blends

This collection uses the Hedione fragrance molecule to emphasise the seductive power of floral notes. It embodies sensuality and passion by emphasising the mysterious and beguiling aspects of the art of perfumery.

Hedonist Collection

This collection stands for pleasure and new beginnings. It focuses on harmonious combinations of natural ingredients and strives to convey a feeling of happiness and contentment.

Black Gold Project

This exclusive collection includes the highly successful fragrance ‘Oud for Greatness’ and the new fragrance ‘Oud for Happiness’. Both fragrances utilise the noble and rich notes of oud to embody luxury and grandeur.

Initio Parfums is undoubtedly a fascinating brand that takes the art of perfumery to a new level. Their collections are like a journey through the senses, a voyage of discovery that awakens true passion and hidden emotions. Each of her eau de parfums is a masterpiece that harmoniously combines science and passion.

The variety of Initio perfumes offers the right fragrance jewel for every taste and every mood. Whether you are looking for a sensual, floral note or are more drawn to woody and spicy flavours, Initio has something that will delight your senses. Immerse yourself in the world of Initio perfumes and let yourself be enchanted by the consummate seduction of its fragrances. It is an experience you will savour again and again, because these perfumes have the power to evoke memories and spark emotions.

Copyright by scent amor © 2024 (aw+grw)