Torino 24 – Eau de Parfum

Xerjoff - TORINO 24 - JTC - Join the Club - Eau de Parfum

TORINO 24 is a fragrance that reflects the thrill of competition. As a silver partner of the Nitto ATP Finals in Turin for the fourth consecutive year, Xerjoff evokes the warmth of indoor tennis matches with TORINO 24. This scent transports its wearer into the exciting world of athletic rivalry. The elements that define a tennis match are captured in the notes of TORINO 24, from the rubbery scent of a tennis ball bouncing on the indoor court to the wooden racket held in hand. TORINO 24 opens with a deliciously enticing, floral, and fruity blend of juicy mandarin, mango, and plum, intertwined with delicate lotus flower and orange blossom. The fragrance finishes warmly with musk, patchouli, and white musk in the base, creating a luxurious scent that leaves the senses craving more.

TORINO 24 is part of Xerjoff’s luxurious Join the Club (JTC) collection, inspired by unique experiences, passions, and exclusive lifestyles. TORINO 24 was specifically designed to encapsulate the ambiance, dynamism, and elegance associated with the city of Turin and its status as the host of the Nitto ATP Finals. It is a tribute to the energy and sophistication of international tennis and Turin’s rich cultural and design history.

The ATP Finals are the prestigious season-ending tournament in men’s tennis, featuring the world’s top eight singles players and doubles pairs. Since 2021, the ATP Finals have been held in the Italian city of Turin, following previous host cities like London and Shanghai.

The tournament takes place at the Pala Alpitour, also known as the Inalpi Arena. This modern, multi-purpose venue, originally built for the 2006 Winter Olympics, can accommodate up to 20,000 spectators.

TORINO 24 is an oriental-fruity fragrance distinguished by its vibrant yet elegant composition. The scent evolves from fresh and lively top notes to a warm, floral heart, concluding with a sensual, woody base.

Top Notes:

Juicy mandarin, mango, and plum dominate the opening, providing a sparkling and inviting freshness.

Heart Notes:

A delicate combination of lotus flower and orange blossom unfolds a floral refinement, offering an elegant and calming aura.

Base Notes:

Earthy moss, intense patchouli, and soft white musk form the foundation, adding depth, warmth, and long-lasting sensuality.

TORINO 24 strikes a balance between energy and harmony. The fresh fruity notes echo the dynamism of a tennis match, while the floral and earthy base notes emphasize the elegance and sophistication synonymous with Xerjoff fragrances.

Turin and Xerjoff

As Xerjoff’s hometown, Turin is not only a cultural and industrial hub of Italy but also a city deeply connected to international tennis. Since 2021, Xerjoff has been the official silver partner of the Nitto ATP Finals, one of the most prestigious tennis tournaments in the world. This partnership is reflected in the development of TORINO 24, a fragrance that captures the tension, excitement, and spirit of this event.

Xerjoff is a luxury Italian perfume house founded by Sergio Momo in 2004 in Turin. The brand specializes in creating exquisite fragrances that achieve a perfect balance between traditional Italian craftsmanship and cutting-edge perfumery expertise. The name Xerjoff derives from a family nickname given to Sergio Momo, later expanded by English colleagues to “Sir Joff,” which inspired the brand name.

Known for using rare and premium ingredients, Xerjoff creates each fragrance as a masterpiece. Every perfume is crafted with meticulous care, not only in its composition but also in its artistic packaging.

The JTC series draws inspiration from exclusive clubs dedicated to specific passions. Instead of listing precise fragrance notes, Xerjoff allows the wearer to embark on a personal emotional journey through the scent. Each fragrance in the collection reflects a lifestyle, hobby, or special experience.

TORINO 24 is presented in an elegant, modern bottle, embodying Xerjoff’s commitment to luxurious and innovative design. The bottle’s details, from its color palette to the engravings, reflect the energy and spirit of the ATP Finals.

Xerjoff TORINO 24 is not just a fragrance; it is an olfactory experience that combines dynamism, style, and elegance. Inspired by Turin’s rich history and its connection to tennis, this scent offers a perfect balance of fruity freshness, floral elegance, and earthy sensuality. As part of the exclusive JTC collection, TORINO 24 is a fragrance for those who seek the unique and extraordinary.

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