Jasmine Absolute – Eau de Parfum

Ostens – Jasmine Absolute Eau de Parfum

A fresh perspective on jasmine, a reinterpretation of jasmine in a new light. Lively, luminous, and fully blossomed, evoking memories of a flawless Mediterranean summer evening spent under the stars. Surrounded by a profusion of white flowers scenting the air around you. The blend of Egyptian jasmine, violet leaves and ylang-ylang offers a surprisingly airy and invigorating essence. Resembling a sheer cologne, cool and slightly exhilarating, akin to freshly cleansed skin after a day basking in the sun.

The fragrance is crafted by Bruno Jovanovic. From his earliest days, Bruno Jovanovic held a fascination for fragrances, aromas and all things related to the sense of smell. He recalls how his mother's scent became a means for him to carry her presence with him always. In France, Bruno's passion for perfumery flourished. He often found himself skipping high school to wander into the nearby department store, where he would lose himself amidst the perfume counters.

After earning a degree in physics and chemistry from the Université Pierre et Marie Curie, Bruno pursued formal training in perfumery at the esteemed French fragrance school, ISIPCA. One of his instructors there was none other than Dominique Ropion. Completing his studies with distinction, Bruno relocated to New York City. It was there, while working at IFF, alongside the likes of Sophia Grossmann, a renowned American perfumer, that he honed his craft. Grossmann contributed to iconic fragrances such as BEAU by Estée Lauder, Paris by Yves Saint Laurent, Eternity by Calvin Klein and Trésor by Lancôme.

Over the span of more than two decades split between New York City and Paris, Bruno Jovanovic crafted some of the world's most celebrated perfumes. Notably, he created "Monsieur" for Frédéric Malle’s "Editions de Parfums" collection. Intellectual and artistic, Bruno draws inspiration from the realms of both art and philosophy. He seeks out the essence, deconstructs and simplifies. Additionally, he factors in time's influence on the maturation of raw materials and their ultimate olfactory expression. His guiding principle echoes Kant:

“Beauty is universal and has no concept.”

Bruno Jovanovic, modest and receptive, is a visionary who frequently melds together ideas, scents, images, or words.

"I find it just as fascinating to convey the feeling of being 20 olfactorily as to interpret the velvety texture of a yogurt”

In his creations, Bruno strives to marry artistry with sensitivity.

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