shi_so – Eau de Parfum

nomenclature - SHI_SO - Eau de Parfum

Although fragrance chemistry has not yet been able to capture the diversity of greenery in the same multifaceted way as nature, its spectrum today goes far beyond terms such as "grass" or "Granny Smith". Givaudan's herbal Glycolierral® captures the cool scent of crushed efeu leaves - hence the name of the molecule, derived from the French word for "efeu", lierre. Glycolierral® is a synthetic fragrance widely used in the perfume industry. It has a floral, green aroma with notes of efeu leaves and woody undertones. Glycolierral® is particularly valued for its ability to act as a green top note modification and fits well into green floral and fruity concepts, especially in combination with eucalyptus notes. It has a soft, green, milky nuance that makes it ideal for use in fragrances seeking a fresh and natural dimension. Glycolierral® is not found in nature and is an example of the innovative possibilities of synthetic chemistry in modern perfumery to create complex and appealing fragrances that are not available in traditional natural extracts.

Pronounced with a long 'o', 'Shisõ' means 'modern thought' in Japanese. A short 'o', on the other hand, refers to the uniquely complex flavour of the shiso leaf. Shiso is a well-known herb in Japanese cuisine and is not usually found in perfumes. Bertrand Duchaufour has long been fascinated by its scent - a blend of mint, basil and cumin with a hint of metal. In SHI_SO, he offers a contemporary version of a traditional genre, eau de cologne, replacing the citrus with a wide range of green notes. This includes the zesty bite of kardamom, slightly cooler peppermint, lemon verbena, rough black Johannisbeere, soapy almond ani and acidic rhabarber. All in all, this fragrance is a harmonious blend of natural inspiration and modern perfumery, creating an unforgettable olfactory experience.

Bertrand Duchaufour has established himself as an outstanding personality in the world of perfumery and has made a distinctive contribution to the culture of fragrance. His expertise and reputation as a creator of unique and challenging fragrances have been consolidated through his experience with renowned companies such as Lautier Florasynth and Créations Aromatiques (Symrise). For more than a decade, his work at L'Artisan Parfumeur left its mark on the perfume world. Duchaufour's path to independence opened up new horizons for his artistic development and allowed him to collaborate with a number of niche perfume brands. His innovative use of ingredients, particularly his skilful use of frankincense, and his ability to create complex and timeless fragrances set him apart from others in his field. His work spans a wide range, from established mainstream brands to avant-garde niche labels, underlining his extraordinary creative diversity and deep understanding of the art of perfumery.

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