Prends-moi – Eau de Parfum

Isabey - PRENDS MOI - Eau de Parfum

The new era of Parfums Isabey. Under the leadership of the visionary Rania Naim, Creative Director of Isabey, the brand continues its wonderful journey inspired by the acquisition of Maison Isabey Paris in 1999. With reverence for the brand's heritage, Rania breathes new life into its treasures, bringing a contemporary twist to the codes of the 1920s. In collaboration with master perfumer Jean Jacques, she unleashes her creativity and creates captivating fragrances from the finest ingredients.

Our latest fragrances, including the acclaimed "Tendre Nuit" and PRENDS MOI, have been recognized as "Best Niche Fragrances" by the prestigious editors-in-chief of Fragrantica. PRENDS MOI (Take me) is a floral, powdery violet fragrance by Isabey. The fragrance opens with a spicy pink pepper that leads to a double heart where an innocent rose meets a highly sensual tuberose. The Red Satin Lipstick accord becomes the forbidden lover of cocoa, who allows himself to be seduced in this game of love.

Perfumer: Luca Maffei. Luca Maffei, a young hope of Italian perfumery, began working as an assistant perfumer in the family business in 2007,  after completing his classical and business training.

My father and grandfather have always worked in the industry and I grew up surrounded by fragrances. I developed a special sensitivity from an early age."

Close to the world of fragrance since childhood, 

fascinated by the charm of raw materials and the mysterious alchemy by which they combine"

he decided to explore this unique and wonderful world. He began individual training with Françoise Marin, a perfumer and former director of the prestigious Roure (Givaudan) perfume school in Grasse. He studied accords, iconic fragrances and raw materials according to the Jean Carles method. Shortly afterwards, he began to create thanks to an internship in a major perfume house in Grasse. Back in Italy, he joined M&M Fragrances and signed his first creations. In 2011, he founded Atelier Fragranze Milano Srl with his father and took on the role of perfumer and managing director.

When Isabey Paris launched Prends-moi (take me) in the early 30s with created from a spelling mistake on its label as 'Prends-Mois', it was one of the last perfumes to be developed for the North American market, with a minimalist design. In the 1930s, it was a bold move to name a perfume Prends-moi (take me), but Isabey was a bold house. Prends-moi (take me) is now relaunched among the iconic fragrances of Isabey Paris. But much more than a simple revival of a fragrance, Prends-moi (take me) is an ode to love and passion. For this reason, the strong and emblematic red color, a symbol of desire, is used. Midnight in Paris. A man and a woman. They once loved each other passionately. They met again on a bridge. A unique and sensual love that robs their senses. Reason is shattered. He puts his arms around her and smells her scent. Her red lips whisper: "PRENDS MOI."

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